When parents saw that Kmart was selling a $6 bride costume for little children, some people were utterly outraged. Others thought it was cute. Because the costume was so controversial, Kmart decided to pull it from its shelves on Tuesday after apologizing that it ever sold the product in the first place. The issue happened with Kmart Australia after a single mother complained about the Halloween costume online, sparking outrage among trolls within and across the border.
Although one mom found the wedding dress costume for children offenses, hundreds of other parents are rallying together to get the retailer to bring the costume back to their shelves. A petition was started online by Sally Lord, which urges Kmart to just “let kids be kids” and allow them to wear a wedding dress for Halloween if that’s what they want to wear.
Because Kmart faces pressure from both sides of the spectrum – some support the wedding dress Halloween costume while others detest it – the retailer is stuck in a sticky spot. Kmart doesn’t know if it should pull the costume for fear of outraging more parents or keep the costume on the shelves and appease the loyal customers that are willing to shell out their hard-earned money to buy the costume.
Sally Lord is wielding the pitchfork in an effort to get people behind her initiative to get the wedding dress costume back at Kmart Australia.
She wrote on the petition, “Recently you took away a role play wedding dress for young children because a mother believed it portrayed child marriage and she was upset by it. A lot of parents disagree and want it put back on the shelves as they believe there is nothing wrong with it.”
Sally believes that the wedding dress costume helps children – boys and girls – “with their imagination” and that she would never stop her children from wearing a wedding dress if that’s what they wanted to do for the costume-focused holiday.
“By taking this off the shelves, you have taken away a child’s wish to dress up as a bride or wear it/hack it for a Halloween costume. Maybe reword it, so it doesn’t contain the word marriage or bride?” she said.
Because the costume was highlighted as being controversial on the internet, Kmart “sincerely apologized” for offending the woman.
“Kmart Australia regrets the decision to range the bride costume (ages 4-6 years), it was not intended to cause offense, and we sincerely apologize,” a spokesperson told FEMAIL. “We have made the decision to withdraw this product, and we encourage customers who have product concerns or feedback to please get in contact with our Kmart Customer Service team.”
Melbourne mother, Shannon Barbone, was the woman to complain about the dress, suggesting that it encouraged the idea of “child brides.”
When Shannon saw the “child bride” costume, she started a petition online to get Kmart to stop selling it.
“A child bride costume currently exists on Kmart shelves in children’s sizes,” she wrote. “Tell Kmart this is beyond inappropriate and offensive and that they have a social responsibility to pull this item off their shelves immediately.”
Which mom do you think is right?
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