A Christmas-theme commercial from the Dutch pharmaceutical company, DocMorris, has people across the globe weeping for joy. People are proclaiming the new advertisement “the best of the year” because of how it tugs at the viewer’s heartstrings and can bring tears to your eyes. The commercial follows an isolated senior man stuck home alone during the coronavirus pandemic, but the man does not let his isolation limit his health and wellness.

Throughout the two-minute ad, the old man builds up his strength by training with a kettle ball. These weight-lifting items are heavy and can be difficult for seniors without much weight training experience to lift. However, this man struggles through the process until he builds up enough strength to handle it.

The ad shows the man struggling to lift the weight on some days. However, the man uses a photo to motivate him to lift the heavy weight. We later discover that the photo was of the man’s granddaughter, who he was eager to see for the holiday season.

Toward the end of the video, the man spends Christmas with his beloved family and accomplishes the feat he was training for the entire time. The man wanted to be able to lift his granddaughter so she could place the star on top of the Christmas tree. He was willing to lift the weight for weeks so he would be strong enough to give the little girl a memorable experience for Christmas.

Although the ad was for a for-profit company, viewers were struck by its power and were left in tears.

“Omg… I’m in tears. Take my money DocMorris. I don’t even know what you’re selling.”

The tagline of the ad was “So that you can take care of what really matters in life.” The German agency Jung von Matt created the touching Christmas ad. It was part of the company’s “Take Care” campaign.

The company’s YouTube page, translated from German, describes the ad as follows:

“This year is the best gift of all that we are fine and healthy. That is why your health is also a matter close to our heart. So, especially at Christmas, you can take care of what really matters in life: to spend a carefree time with your family and loved ones. DocMorris wishes you and all your relatives a happy and unforgettable celebration. Stay healthy!”

DocMorris is based in the Netherlands but sells most of its products to a German audience.

On Twitter, social media users expressed their love for the pharmaceutical commercial.

“Magical! Tissues definitely needed,” wrote one viewer.

A fan added: “Best Christmas Advertisement this Year.”

A third wrote: “I did not know where this was going but now… I’m ugly crying.”

“Such a beautiful and emotional Christmas ad!”

“This commercial took me down and made me cry right at my work desk today,” another added.

Watch the original ad in German in the video below.

What do you think about this delightful ad that was released in time for Christmas?

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